GULFCO Honored as SC Johnson’s Platinum Distributor of the Year 2023


Gulf Trading and Refrigerating LLC (GULFCO), a distinguished name in the Fast Moving Consumer Goods (FMCG) distribution sector in the UAE, is proud to announce its recognition as the Platinum Distributor of the Year for 2023 by SC Johnson, a global leader in household and professional products.

This prestigious award reflects GULFCO’s outstanding performance in securing all key performance indicators, including sales volumes, sales value, distribution growth, channel penetration, and product placement, in the United Arab Emirates. GULFCO has been the exclusive distributor of SC Johnson since 1964, marking a longstanding and fruitful partnership between the two companies.

Mohd Sabry, Director of GULFCO, expressed his gratitude for the honor, saying, “Receiving the Platinum Distributor of the Year award from SC Johnson is a testament to the unwavering dedication of the entire GULFCO team. We are immensely proud of our long and prosperous partnership with SC Johnson, and this award motivates us to continue delivering excellence in every aspect of our distribution services.”

SC Johnson commended GULFCO for consistently exceeding expectations and achieving remarkable success in meeting and surpassing the agreed key performance indicators. This recognition underscores GULFCO’s commitment to excellence, innovation, and maintaining the highest standards in the distribution of SC Johnson’s renowned products.

As the exclusive distributor of SC Johnson for nearly six decades, GULFCO has played a pivotal role in establishing SC Johnson’s strong presence in the UAE market. The Platinum Distributor of the Year award serves as a testament to the successful synergy between the two companies, built on trust, reliability, and a shared commitment to delivering quality products to consumers across the region.

GULFCO looks forward to continuing its successful partnership with SC Johnson and remains dedicated to achieving new milestones in the UAE’s FMCG distribution industry.