GULFCO Appointed Distributor for IFFCO’s Piccadeli Biscuits in the UAE

Gulf Trading and Refrigerating LLC (GULFCO), one of the leading FMCG distributors in the UAE, is pleased to announce its appointment as the distributor for Piccadeli, one of IFFCO’s growing biscuits brands, in the UAE.
Established in 1975, IFFCO ( www.iffco.com ) is a UAE-based international group with a diversified portfolio of over 80 brands across multiple categories and markets. This appointment brings together IFFCO’s manufacturing scale and brand-building capabilities with GULFCO’s extensive distribution network and strong route-to-market expertise.

Piccadeli offers a comprehensive biscuits portfolio, including sandwich creams, glucose and Nice biscuits, tea biscuits, choco chip cookies, oats cookies, digestive ranges, and chocolate-coated variants. Positioned around family values, accessibility, and consistent quality, the brand is well aligned with evolving consumer preferences in the UAE market.
The biscuits category continues to show steady growth, driven by increasing consumption occasions and a strong demand for value-for-money offerings. Piccadeli is well positioned to capitalize on these trends, supported by its broad assortment and strong product credentials.

Commenting on the appointment, Khaldoun Al Hallak, Director at GULFCO, said:
“This appointment marks a strategic entry for GULFCO into the biscuits category – a segment with strong growth potential and increasing consumer demand. We are confident that, through our distribution strength and execution capabilities, we can unlock the full potential of the brand.”

This development further reinforces GULFCO’s focus on expanding its portfolio into high-potential categories, while continuing to partner with leading manufacturers to deliver relevant, high-quality products to the UAE market.