Al Majid Motors brings globally admired Kia Sorento to the UAE


  • The new 3.5L Sorento is the first vehicle to be based on Kia’s new-generation midsize SUV platform.
  • With its impressive suite of features, the new Sorento is Kia’s most high-tech car ever.

Al Majid Motors, the exclusive distributor of Kia passenger and commercial vehicles in the UAE, is proud to reveal the arrival of Kia’s all-new 3.5L Sorento. Powerful, progressive, and versatile, the exciting new model nimbly pairs cutting-edge tech features with family-friendly practicality, distinguishing it as one of the most efficient and comfortable sport utilities ever made.

The first vehicle to be based on Kia’s new-generation midsize SUV platform, the new Sorento is equipped with a larger body, enabling drivers to maximise cargo and luggage space, and a 3.5L engine. Sitting at the heart of Kia’s refreshed SUV line-up, which also includes the Seltos, Stonic, Telluride and Sportage, the Sorento’s redefined exterior and attractive cabin set it apart as much more than a work of engineering efficiency. Its innovative design catches the eye, adding a new layer of luxury to the Kia driving experience.

Raising the bar for midsize SUVs, the Sorento’s new ‘Smartstream’ electrified powertrains deliver greater fuel efficiency, lower emissions, and higher performance, making the model more economical and powerful than its predecessors.



Named as the ‘All-Wheel Drive Car of the Year 2020’ in the Auto Bild Allrad contest and winning the ‘Das Goldene Lenkrad 2020’ award (Golden Steering Wheel), the fourth generation Sorento has been celebrated by automotive expert’s world over since its official debut in March 2020.

The starting price of the new Kia Sorento is AED 99,900.


Kia Corporation

Kia ( is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at


Al Majid Motors Company (L.L.C.)

Al Majid Motors Company L.L.C. is a proud member of Juma Al Majid Holding Group, one of the most well-known business groups in the Arabian Gulf region. As a sole distributor of Kia since 1988 in the UAE, AMMC has been engaged in selling a range of Kia vehicles an extensive network of showrooms and service centres to reach all customers across all emirates. Al Majid Motors Company is celebrating 33 years of operation in the UAE.